The branding statement is one of the most important parts of your brand. It’s the first thing people see when they visit your website, and the last thing they see before they leave your website.
A branding statement should be short, sweet, and to the point. You don’t need to go into a lot of detail, but you do need to be clear about what your brand is and what it stands for. Your branding statement helps people understand who you are, what you do, and why you’re different from your competitors.
The best branding statements are short and sweet. They’ll help you stand out from the crowd and make people want to learn more about you. Here are a few tips to help you write a strong branding statement:
1. Know your audience
Before you start writing your branding statement, you need to know your audience. Who are you trying to reach? What are they looking for? What do they care about?
For example, if you want to reach people who are interested in healthy living, you might write a branding statement like this: “We help people live healthier, happier lives.”
If your audience is people who want to lose weight, you could write a statement like “we help people lose weight and keep it off for good”. If your audience wants to learn how to cook healthy meals for their families, you can write something like this “Our goal is to help people cook healthy, delicious meals for themselves and their families.“
Once you know who you want your audience to be and what they want out of your product or service, it will be much easier for you to come up with a statement that will resonate with them. You can also use this information to create a tagline that will help people remember your brand when they’ve heard it a few times. For example, your tagline could be “Healthy cooking made easy” or “Lose weight without dieting”, depending on what you want people to think about when they hear your brand name.
You can also find out who your target audience is by using tools like Google Analytics and Facebook Insights. These tools will tell you which pages on your website are getting the most traffic, what people are clicking on most often, and how often people are sharing your content on social media. These are all important pieces of information that can help you create a better branding statement.
2. Make it personal
Your branding statement needs to be personal. It needs to come from the heart, and it needs to connect with your audience on a personal level. It should be something that your audience can relate to, and something that they would want to share with their friends and family.
If you try to be too impersonal, people will be turned off by it. If you try too hard to make it personal, it might come across as phony. You need to find the right balance between being personal and being professional.
Here are some examples of branding statements that are too personal and not personal enough:
“We are a company that helps people live happier, healthier lives” is too personal. People will think of you as a friend instead of a company. They might also think that you are trying to sell them some kind of product.
On the other hand, “I’m a mom who wants to live a healthy, happy life. I’d like to help other moms do the same, so they can spend more time with their families and less time worrying about their health. I want to help them lose weight without having to go on a diet, and I want them to be able to cook delicious, healthy meals that their families will love. I also want to show them how easy it is to eat healthy and live a happy, healthy life, so that they can teach their kids the same thing. I would love to hear from you if you have any questions, or if you know of any other moms who are struggling with the same things that I am. Please feel free to email me at [email protected]” This statement is a little more personal, but it still comes across as a little too much like a sales pitch.
3. Keep it short and simple
Make your statement as short and as simple as possible. You only have a few seconds to make a first impression on your audience, and you want that impression to be a good one. You want to make sure that people can understand what your company is all about in just a few short sentences.
4. Include a call to action
You need to include a call-to-action (CTA) at the end of your statement. A CTA is a prompt that tells people what they need to do next in order to get more information from you or to take action on your offer.